The four numbers, and how they are computed
Active projects, win rate, cycle time and pipeline value, including what each one quietly excludes.
Each number is computed over a rolling window, and the caption under it says which one.
Active projects
How many projects are live in your pipeline. Archived and closed ones are out.
Win rate
"{wins} won, {losses} lost in {days} days."
The count of both is on the card, which matters: a win rate of 100% reads very differently when it is one win and no losses.
Projects still open count as neither, so an honest win rate needs closed projects. Leaving dead work open forever makes this number meaningless, which is one of the better reasons to close projects properly.
Average cycle time
"First contact to won", in days, over the wins in the window.
It measures how long a deal takes to land, which is the number that tells you how far ahead you have to fill the pipeline.
Read the caption carefully: when only some wins have a usable first-contact date, the card says
"over {n} of {wins} wins", so you know the average is built on part of the picture rather than
all of it.
Pipeline value
The value of everything still open, weighted by probability. A EUR 50.000 project at 20% is counted as EUR 10.000.
So the number is only as good as the probabilities you set. If you never set them it is not wrong, it is just less useful than it looks, and that is the argument for spending five seconds on the probability field when you create a project.